Investor FAQ | Notion

This FAQ provides clear and concise answers to key investor questions, offering insights into Explory’s strategy, technology, and growth plans. It’s designed to quickly address the most important concerns, giving investors a solid understanding of the company’s vision and potential.

<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> TEAM EXPERIENCE

What inspired the founding team to start Explory?
What specific backgrounds or expertise do the founders bring to the tourism and audio-guided space?
How did you validate the idea before building the app?
Can you share an example of a significant challenge the team faced during development, and how you overcame it?
How do you ensure that your team stays updated with the latest trends in tourism and tech?
Have any team members previously worked on similar projects or in the travel industry?
Have you considered partnerships with local historians or storytellers for richer content?
How do you ensure a cohesive company culture while working towards your growth goals? </aside>

<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> MARKET

How do you define your target market beyond “travelers”?
How have you seen user behavior change as tourism returns post-pandemic?
What metrics do you use to measure market penetration in Berlin?
What cities are you targeting next, and why?
Have you identified different user personas, such as solo travelers, families, or history enthusiasts?
How do you plan to attract users who typically join paid guided tours?
What is your approach to entering markets that already have established audio tour apps?
Which trends in the travel and tourism industry do you see as most important to your growth?
How do you foresee the competitive landscape evolving over the next few years?
Are there any niche markets or locations where you think Explory could gain an edge? </aside>

<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> USER ACQUISITION AND RETENTION

What have been your most effective user acquisition channels so far?
How do you convert users from one-time tourists to frequent users?
Have you implemented any referral programs or partnerships to encourage new sign-ups?
How do you address user feedback to improve the app's content and features?
How do you measure the success of a particular city launch?
What retention rates are you seeing for users who download the app for a specific city?
How do you engage users during the off-season or when they aren't traveling?
Are you planning any integrations with other travel apps or services to enhance user experience?
What strategies do you use to convert users who listen to example stories into active app users?
Have you seen any trends in user demographics based on the type of tours they choose? </aside>

<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> MONETIZATION STRATEGY

Why did you decide to make all tours free, and how does that impact your long-term monetization strategy?
Are there plans to introduce premium content or features in the future?
How do you plan to monetize user data while respecting privacy concerns?
Have you considered offering ad placements in the app for local businesses or tourist spots?
How do you view partnerships with local tourism boards as a revenue stream?
Have you tested in-app purchases like downloadable content or souvenir audio stories?
How do you ensure that monetization efforts don’t compromise user experience?
Are you considering licensing your content to travel agencies or hotels?
Have you explored creating white-label solutions for cities or local tour providers?
How would you adapt your monetization strategy in cities with lower tourist volumes? </aside>

<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> PRODUCT DEVELOPMENT AND TECHNOLOGY

What technology stack is the app built on, and why did you choose it?
How can tours be created completely programmatically in the app?
How often do you refresh or update tour content?
How do you manage the creative process to create a captivating story programmatically?
How do you ensure content accuracy and cultural sensitivity in your tours?
How can user data be protected in the best possible way?
How does Explory differentiate itself technologically from competitors?
What feedback mechanisms are in place for users to report errors or issues in the tours?
How do you prioritize new feature development versus improving existing ones? </aside>

<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> GROWTH STRATEGY

What KPIs do you consider most critical for tracking growth?
What does your 12-month expansion plan look like?
How do you plan to manage content creation as you expand to more cities?
Have you explored collaborations with influencers or travel bloggers to boost awareness?
What partnerships have you considered to accelerate city launches?
How do you plan to achieve network effects with your user base?
Are there any risks to your growth strategy, and how do you plan to mitigate them?
How would you react if a major player like Google or Airbnb launched a competing feature?
What are the main reasons users stop using your app, and how are you addressing these?
How do you plan to scale your customer support as the user base grows? </aside>

<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> LEGITIMATE CHALLENGES ADDRESSED

If the tours are free, how will you pay back investors?
What prevents a larger competitor from replicating your model?
Why Berlin as the launch city? It’s already saturated with tour options.
What’s stopping users from sticking to traditional guided tours?
What makes your audio content so unique that users will stick with your app?
How do you plan to fund your expansion without any immediate revenue?
Isn’t offering the app for free a waste of the time and resources you've put into content creation?
What happens if tourists' habits change, and they go back to preferring physical tours?
How will you compete with travel apps that already have millions of users? </aside>